Improve Employer Brand
Use Every Talent Interaction to Improve Employer Brand
Your employer branding strategy may drive what your careers page says. But what candidates and employees tell each other is more important. Survale captures real-time feedback across the entire talent lifecycle and automatically channels positive experiences into public visibility on Glassdoor, Indeed, and social media. All while surfacing the friction points that quietly erode your reputation.
How It Works
How Survale Boosts Your Employer Brand
Capture the Candidate Perception You Cannot See Today
Every applicant, interviewer interaction, and offer conversation shapes how talent perceives your organization. Yet most companies only discover perception problems on Glassdoor after the damage is done. Survale embeds feedback at every hiring stage so you see exactly how candidates experience your process in real-time, filtered by recruiter, department, location, and job family.
- Stage-by-stage candidate experience surveys from apply through onboard
- Real-time satisfaction scores by recruiter, location, and department
- Comment mining surfaces specific brand perception drivers
- Feedback captured before candidates post publicly
Amplify Positive Experiences Across Review Sites and Social Media
SurvalePromote identifies candidates and employees who report high satisfaction and automatically routes them to Glassdoor, Indeed, Kununu, and your social channels. And it all happens at the exact moment their positive experience is freshest. Dissatisfied respondents finish surveys as normal. Keyword and NPS alerts can be routed to your team so you can address issues privately before they become public complaints.
- Satisfied respondents automatically routed to employer review sites
- Configurable satisfaction thresholds define who qualifies as a promoter
- Alerts can route bad experiences to your team before they become public
- Multi-site targeting: Glassdoor, Indeed, Kununu, and social channels
Use Brand Perception Data to Fix What Repels Top Talent
Survale’s analytics dashboards show you exactly which touchpoints boost employer reputation and which ones damage it. AI comment mining surfaces recurring themes like slow scheduling, poor interview preparation, or ghosting after final rounds. All ranked by frequency and business impact. You stop guessing what hurts your brand and start fixing it with data.
- Dashboards showing brand perception by stage, recruiter, and location
- AI theme analysis on open-ended candidate and employee feedback
- Identify the specific touchpoints that strengthen or weaken your brand
- Track brand perception trends over time as you make improvements
The Survale Advantage
From Reactive Brand Repair to Proactive Brand Building
Generate Authentic Reviews at Scale
Stop asking HR to manually solicit Glassdoor employer brand reviews. SurvalePromote runs continuously alongside your feedback programs, routing satisfied candidates and employees to review sites automatically. This generates a steady stream of authentic, positive reviews without any manual effort.
Benchmark Your Brand Against Peers
CandE Benchmark data shows how your candidate experience compares to global peers and award winners. Know whether your brand perception is leading or lagging, and where the biggest gaps are.
Know Exactly What Candidates Say About You
Comment analysis extracts the specific themes driving candidate and employee perception like interview experience, recruiter responsiveness, offer communication and onboarding quality. So you know what to fix and what to celebrate.
Protect Your Brand Before Damage Goes Public
Bad experiences surface in alerts and on your Survale dashboard in real-time — not weeks later on Glassdoor. Act on negative feedback immediately, resolve issues privately, and prevent the brand damage that comes from unaddressed candidate frustration.
Built for TA Leaders
Employer Brand Tools You Use Every Day
SurvalePromote
Automatically route satisfied candidates and employees to Glassdoor, Indeed, Kununu, and social media. Turn genuine satisfaction into visible employer brand strength. No manual effort required.
Brand Perception Dashboards
Track candidate and employee brand affinity scores by stage, recruiter, department, and location. See exactly where your employer brand is strong and where it needs attention.
AI Perception Analysis
AI reads every open-ended response to surface the themes driving brand perception like recruiter professionalism, interview experience, or offer communication. All ranked by frequency and impact.
CandE Benchmarking
Compare your candidate experience metrics against the global CandE Research Program aggregate. See where your employer brand stands relative to peers and award winners.
Multi-Dimensional Filtering
Slice brand perception data by recruiter, location, department, job family, and source. Find the specific pockets where your brand shines or underperforms.
Always-On Career Site Surveys
Embed surveys directly on your career site to capture brand perception and motivators from active applicants and passive browsers alike. Continuous feedback 24/7 without campaign scheduling.
See How Survale Turns Talent Feedback into Employer Brand Strength
Walk through a live demo and see how real-time candidate and employee feedback, automatic review site routing, and AI-powered perception analytics build your employer brand from the inside out.