Candidate experience feedback platform, Survale, and Talent Board, originator’s of the Candidate Experience Awards Program (CandE Awards) recently presented an important candidate satisfaction webinar called “Cast a Wider Net: Measure Candidate Experience at Every Stage.”
Hosted by Talent Board President Kevin Grossman and Survale Co-Founder and CEO Jason Moreau, the webinar was important because it stretched the horizons that most companies consider when they approach improving candidate experience.
At the outset of this candidate satisfaction webinar, Moreau points out that most organizations view candidate experience from the first interview through the hire. He argues, however, that candidates begin having experiences with your organization’s online, whether that’s clicking through a job ad or landing on your career site. In fact, he says, only 1-3% of everyone who interacts with your employer brand ever applies for a job. Further, only 2/10ths of one percent ever make it to interview stage.
That’s a huge number of candidates who interact with you and have important feedback to provide about what’s working and what’s not.
And what about gathering feedback at phone screen stage? Or at the offer stage. Why stop at candidates? Wouldn’t hiring manager and recruiter feedback be invaluable in optimizing the process through which you serve candidates?
Moreau’s company, Survale, automates the process of gathering feedback online and continues it through every stage of the candidate lifecycle, including offer and onboarding feedback, all the way through to gathering retention, quality of hire, employee engagement data, and more.
Survale also serves as the official feedback platform for the Talent Board Candidate Experience Award Program.