Survale CEO, Jason Moreau, and Chief Research Officer for Lighthouse Research, Ben Eubanks, recently sat down for a live interview and explored how to improve candidate experience using data.
Eubanks’ live streaming show HRTechTalks is a half hour program started in 2020 where Eubanks explores HR Tech issues with HR Tech vendors. Moreau and Eubanks got a full 30 minutes into the topic which was“The Measurable Link Between Candidate Experience and Recruiting Performance.”
Most organizations know they need to improve candidate experience. The question is how. Both Eubanks and Moreau dug into that question. Eubanks is steeped in research about talent acquisition and understands the impact positive candidate experience has on recruiting outcomes.
Moreau is co-founder and CEO of Survale, a talent feedback platform that allows organizations to gather feedback at each step of the talent journey. As Moreau says “from hello to hire and from hire to retire.” Both people are up to the task and the conversation is enlightening.
Survale’s clients focus largely on recruiting optimization and use Survale to gather and analyze candidate candidate feedback at each step of the recruiting process. Moreau peppers the conversation with real life examples showing how simply asking candidates how they feel about the process pays dividends on so many levels.
Fail to Improve Candidate Experience at Your Own Risk
What is candidate experience in recruitment? It’s how job seekers perceive their interactions with an organization during the hiring process. Survale’s clients use a candidate experience survey to collect feedback at every stage, ensuring a positive experience that protects their reputation. Moreau shares examples, showing how feedback helps organizations attract talent and avoid negative reviews on platforms like Glassdoor, which can harm hiring outcomes.
Career Sites
Most candidates start on career sites, a key touchpoint for candidate experience in recruitment. Organizations invest in these platforms to showcase their culture. Asking candidate experience survey questions, such as “Was the site easy to navigate?”, provides insights into user experience, helping companies refine navigation and messaging to engage job seekers effectively.
Applications
Feedback on the application process can reveal barriers that frustrate applicants. Moreau shared a client example where candidate experience survey answers showed applicants needed multiple sessions to complete an application due to its complexity. Addressing such issues ensures a smoother process, encouraging more job seekers to apply and complete their submissions.
Interviews / Phone Screens
Collecting feedback during interviews and phone screens helps understand what’s happening in these interactions. Survale combines survey data with applicant tracking system metrics to identify issues, like unclear role explanations. This candidate experience optimization approach ensures a transparent process, improving perceptions among candidates, even those not hired.
Pinpointing Problems is Key
Moreau stresses that without data, organizations risk investing in solutions without knowing their core challenges. Using surveys to learn how to measure candidate experience establishes benchmarks to track improvements. This data-driven approach underscores why is candidate experience important, as it prevents negative feedback that could deter talent and ensures efficient hiring processes.
Join the Conversation We invite you to watch Ben and Jason’s enlightening discussion above to learn how real-time data can transform your hiring process, ensuring your organization attracts and retains top talent.
FAQs
How can a candidate experience survey improve hiring outcomes?
It identifies pain points in the hiring process, enabling organizations to address issues and enhance applicant satisfaction.
Why is candidate experience in recruitment critical for organizations?
A positive experience attracts talent and prevents negative feedback that could harm organizational reputation.
What role does candidate experience optimization play in recruitment?
It streamlines processes, reduces applicant drop-offs, and improves hiring efficiency to secure top talent
