SMS Text Surveys Can Now Be Completed Conversationally Within Messaging Apps, Meeting Candidates and Employees Where They Are
LAS VEGAS, NV September 13, 2022 – 2021 Top HR Product winner, Survale, announced today the availability of a new important feature that enables employers to more effectively gather automated feedback for identifying issues that affect talent satisfaction.
New Conversational Text Surveys meet younger workers and other digital natives where they are, allowing them to receive pulse surveys and complete them within their text messaging apps. Instead of texting a link to a web based survey, new Conversational Text Surveys keep candidates and employees engaged in their preferred communication apps.
The case for the effectiveness of text messaging is clear. According to Gartner, average text response rates are 45% vs 6% for email. Digital Marketing Magazine reports that 75% of people would prefer marketing offers sent to them via text.
Suvale’s new Conversational Text Surveys go beyond the current norm of sending links to web-based surveys. This takes talent out of their preferred communication channel and into a separate process to complete the survey. Leveraging the immediacy of SMS messaging, Survale now delivers questions one at a time and talent can simply answer each question immediately within their preferred messaging app.
“Conversational Text Surveys drive more responses and better quality feedback for employers,” said Jason Moreau, Co-Founder and CEO of Survale. “Late Millennials and GenZ rarely check emails but they all have cell phones in their back pocket.”
Conversational Text Surveys are available immediately for Survale clients.
Survale’s award winning Talent Feedback Platform provides employers with an “Always On” solution for automatically gathering, analyzing and acting upon experiential data from candidates, recruiters, hiring managers and employees at each stage of the hiring process and throughout the talent lifecycle. Survale ties feedback to key recruiting interactions and operational data at each step of the hiring process, prescriptively pinpointing potential problem areas, and tracking trends in recruiting KPIs. This provides recruiting leadership with unprecedented insights into their recruitment operations and quality of hire, allowing them to optimize and align their people and processes around common metrics. For more information, visit: survale.com.