KeyBank Case Study Summary
KeyBank talent acquisition operations was under pressure to increase candidate pipelines in the face of labor shortages and intense competition for talent. They used Survale feedback and analytics data to understand where they had opportunities to improve candidate experiences as well as gain operational efficiencies with their people, processes, and technologies. Survale enabled them to make data driven improvements to candidate satisfaction, TA operations, and recruiter behavior. They continue to expand their use of the platform.
Overview
Survale recently published a case study about how our client KeyBank uses the steady stream of actionable insights that Survale provides to optimize talent acquisition operations.
The case study is quite remarkable in that it not only follows the company’s two year journey using Survale and looks at the initial benefits the platform provides, but also gives a clear picture of the ongoing value of feedback data.
As Talent Acquisition Operations Manager Amanda Cruz says, “With Survale, we are two years into our data collection, and we are still working through operationalizing all the insights we continue to uncover.”
The case study also goes into detail about the improvement that KeyBank was able to achieve across the entire hiring process, from people, to technology. Many professionals look at candidate experience as a numbers game. Satisfaction is either high or low or somewhere in between. As Cruz points out, satisfaction scores are merely flags that point to where the opportunity is. If you are technically gathering feedback in the right way, these flags lead you to specific actionable insights that can significantly impact your hiring efficiency and effectiveness.
Keybank uses the metrics to find actionable insights, track improvements, manage recruiter performance, justify investments and even hold partners accountable. Their high volume hiring efforts are augmented by their RPO and Survale provides a window into how RPO candidates are treated and allows KeyBank to use feedback to find ways to work more effectively with their partner.
