Candidate Resentment
The CandE Benchmark Research Program helps your organization measure and assess your candidate’s overall experience from pre-application to onboarding, and the impact of your recruiting efforts and candidate experience on your business and your brand.
One important data point that we quantify in our research is Candidate Resentment. The Candidate Resentment Rate measures the percentage of candidates who decide to stop engaging with your brand as a consumer due to a poor candidate experience. We’ve provided a handy candidate resentment calculator below.
Candidate Resentment Calculator
Calculate the business impact of your organization’s candidate experience by entering your values and using the resentment slider to estimate lost revenue.
Total Summary
Candidate Resentment Methodology
Our candidate resentment calculator methodology is based on one of four key questions that we ask every candidate in the CandE Benchmark Research survey.
“Based on your experience, how likely are you to change your relationship status (whether or not you’ll keep your brand alliance, apply again, refer others, and/or make purchases if applicable)?”
In 2025, the survey results showed that the average global candidate resentment rate was at a record high 15%.
To better understand your candidate experience and the impact of candidate resentment on your business and their brand, participate in the CandE Benchmark Research Program.
