2025 Business Impact of Candidate Experience

Kevin W. Grossman is the VP of CandE Benchmark Research at Survale, responsible for talent acquisition and candidate experience research. Since 2011, the CandEs as they’re known is first research organization to focus on the elevation and promotion of a quality candidate experience. In 2025, Survale acquired the CandEs from ERE Media. Kevin has over 26 years of domain expertise in the human resource and talent acquisition industry and related technology marketplace. He’s been a prolific industry writer since 2004 and his first business book on career management titled Tech Job Hunt Handbook was released in December 2012 from Apress. His second book titled Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance was co-authored with Adela Schoolderman, a long-time TA professional, and released in 2022 by Kogan Page. Kevin holds a B.A. in Psychology from San Jose State University, is an HCI certified Talent Acquisition Strategist (TAS) and Human Capital Strategist and has learning certificates from eCornell on HR Analytics and Diversity and Inclusion. Kevin also writes regularly about positive parenting and personal leadership at GetOffTheGround, and he now serves as a trustee on his local Santa Cruz City Schools (SCCS) Board.