At Survale, we surveyed a few hundred HR professionals and asked them when does candidate experience begin. Most responded that candidate experience begins when a candidate views the job ad or the career site, which is correct. However, when we asked if and when they measured candidate experience, the ones that do said they do measure it, started the feedback process mostly after interviews or hires.
In other words, despite the knowledge that candidate experience begins at the career site, most organizations said they don’t ask candidates how its going until they come on for an interview. This is way too late.
As we’ve written before, 99% potential candidates never apply. And of those who apply, only a small percentage get to the interview stage. When you think about it, what kind of picture does that paint of your candidate experience?
A picture that ignores all those candidates who may have had a difficult online experience, all those who were interested but unwilling to submit a complete application, and all those who interacted with your brand who likely have valuable feedback and are potential future candidates.
So the reality is that organizations know when candidate experience begins and really do want to get feedback, but clearly they either don’t believe it’s important or they don’t know how.
If candidate experience begins on your career site, and getting a small amount of feedback from the few candidates you interview paints a very limited picture of overall candidate experience, then new tools are required.
This was clear as we asked HR professionals what kind of tools they use to measure their candidate experience. It was a mixed bag of generic, one-off survey tools, applicant tracking systems and verbal discussions. Nothing formal, nothing regular.
Enter a new kind of solution that embeds into your career site and allows candidates to provide you feedback while they interact with you online, during the application process, after the interview and all the way through rejection or hire.
Survale also can embed into employee portals, onboarding tools and beyond, to give you crucial analytics for candidate experience, employer brand, employee engagement, satisfaction and more.
And the best part is that once you set it up, Survale gives you automatic, “always on” feedback and historical analytics to help you improve satisfaction and engagement for candidates and employees alike. Just sit back and react to a constant flow of data, suggestions and analytics.
For more details about when does candidate experience begin, click here to download our free 2016 Candidate Experience Survey results shortly.
Author: Ian Alexander
Ian Alexander is co-founder and CMO of Survale. He is a pioneer in SaaS HR software with decades of experience bringing leading technologies to the performance management and recruiting industry. He is a passionate advocate for revolutionizing candidate and employee satisfaction in the Enterprise.